French have taken pride in the sophistication of their culture, the beauty of their spoken language, and their various accomplishments in literature, the arts, and sciences. Even French cuisine and clothing fashions have long been a source of national pride. During the second half of the 20th century, as French society grew increasingly middle class and consumer oriented, a new set of attitudes and pursuits appeared alongside these elitist cultural attitudes. Material comforts, such as homes, new appliances, and automobiles, became synonymous with a high standard of living.